When we first opened Kaali Boutique to wholesale, we had no idea where it would take us.
What started as a way to bring Kaali jewellery into more independent shops has grown into a wholesale community spanning the UK and beyond.
To date, more than 190 retailers have stocked Kaali Boutique.
And while we’re proud of that number, there’s another one that means just as much to us: more than 37 retailers regularly come back to us to restock and discover new pieces.
For a small jewellery business, that kind of repeat support means everything.
We’re a Faire Top Shop
We’re also proud to have earned Top Shop status on Faire, recognising brands that consistently provide a great experience for their retail partners.
For us, it’s not just a badge.
It reflects the work that goes on behind every wholesale order — from keeping our collections well stocked and orders moving, to providing reliable service and making sure our retailers feel looked after.
Because wholesale isn’t simply about making a sale. It’s about building relationships that last.
190 retailers and counting
Over the years, 190+ retailers have chosen to stock Kaali Boutique, from independent shops in the UK to retailers further afield.
Every one of those first orders represents someone taking a chance on a small jewellery brand and giving our pieces a place in their shop.
We don’t take that for granted.
But perhaps the biggest compliment is when those retailers return.
37+ of our retail customers regularly come back to Kaali, whether they’re restocking customer favourites or looking for something new for their shelves.
To us, repeat orders are about more than sales. They tell us that the jewellery is working — that customers are discovering Kaali, connecting with the pieces and coming back for more.
Jewellery with a point of view
Kaali has always been about jewellery with character.
We’re not interested in making pieces that disappear into the background. Our collections are designed to be noticed, mixed, layered and worn in a way that feels personal.
That individuality is part of what makes working with independent retailers so special.
Every shop has its own personality and its own customers. We love seeing Kaali become part of that — interpreted differently in every space and worn differently by every person who discovers it.
Here’s to the next chapter
From our first wholesale order to more than 190 retailers, the journey has grown far beyond what we imagined.
We’re incredibly grateful to every retailer who has chosen Kaali, placed a first order, come back for a second — or has been with us through countless restocks.
Thank you for choosing an independent jewellery brand. Thank you for giving Kaali a space on your shelves. And thank you for coming back.
We’re excited to see where the next chapter takes us.
Want to stock Kaali Boutique?
Kaali Boutique is available to independent retailers through Faire, with a growing collection of statement jewellery, everyday favourites and distinctive pieces designed to stand out.
